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August 28, 2009

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Angela Pizelo

Craig-

As of the middle of August total sales at the Liberty Lake Farmers' Market were up 14% from last year, and total farmer sales were up 11% from last year.

The Washington State Farmers Market Association is noticing a trend that sales are up about 20% at markets across the state, pretty good considering the rest of the food industry can't boast increases like that.

Sometimes when farmers are saying that sales are down they are actually referring to their profits. There are a lot of inputs, seed, feed, fuel etc. and the cost of some of those inputs has gone up.

It is the responsibility of the market farmers to tell their own stories, to get to know their customers, to reevaluate their prices, to look at their sales and marketing. A drop is sales is not across the board. Some vendors have doubled or tripled their sales from last year, while others have seen no change or even a decline. Being stagnant is easy, but it isn't a good option.

And with at least 3 new Markets in our county this year, I'm guessing that total sales at Farmers Markets are UP. Well over a million dollars by the end of the season is my prediction.

-Angela

Craig

Thanks for chiming in Angela. I'll be interested to see how downtown is doing. Do they release sales information?

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